Research On Marketing Strategy Of “Feiniu.com” Of Rt-mart

Online supermarket is the market economy and modern product of the combination of the Internet industry. With the constant improvement of modern means of payment and the vast majority of the change of the concept of consumers shopping, online supermarket has become the indispensable important part in People’s Daily life. Rt-mart supermarket online B2 C e-commerce sites " Feiniu.com " on January 16, 2014 officially launched, through the operation of more than 1 year time, good results have been achieved, for the vast number of consumers to provide convenient shopping at the same time, also for the further development of the enterprise has brought vigor and vitality.With the popularity of the Internet and the wide application of e-commerce, online shopping development is swift and violent, in addition to the day, Jingdong, Tmall, No.1 shop, taobao, dangdang, the well-developed large shopping sites such as amazon, other small and medium-sized shopping website, it’s for the emerging of Rt-mart " Feiniu.com " are more severe challenges. Therefore, how to in the strong competitive shopping website of its own, to achieve healthy and rapid development, therefore need to Rt-mart " Feiniu.com " marketing strategy for research. Close the full-screen readingIn this paper, "Rt-mart ‘ Feiniu.com’marketing strategy research", from the online supermarket marketing theory as the breakthrough point, on the core of marketing theory, the concept and model on the basis of B2 C, Rt-mart " Feiniu.com " SWOT online for comprehensive thorough analysis, that exist in the process of rt-mart " Feiniu.com " marketing service entity supermarket relevance is not enough, the supermarket goods is not complete, the defect of online supermarket distribution services. On the basis of constructing Rt-mart supermarket online marketing strategy, mainly includes: customer area, age structure, customer demographic segmentation; Product strategy, price strategy, promotion strategy and promotion strategy of the 4p marketing strategy; Customer, cost, convenience and communication of the 4P strategy such as marketing strategy. To fully safeguard the interests of the consumers, solicit opinions from the consumer’s and the suggestion, provide consumers with a good pre-sale, sale and after-sale service, enhance interactivity with consumer, promote and promote the Rt-mart " Feiniu.com" fast, stable and healthy development.