| Recently, with the development of internet technology, cloud computing technology, big data processing technology and the wide spread of smart mobile terminals, the exploration on mobile application products has become the main stream of internet industry. Major internet companies have all provided mobile applications for the entrance of mobile devices in order to compete in a new round market competition. Among those applications, the news applications as the most promising products have received more and more attention from internet companies and traditional media. Major portal news websites, local news media and self-media all provided their own products based on their advantages and result in a new round of revolution.Since the year of 2010, after 5 years of development, news mobile application has reached a relative steady state in terms of functionality and its responsibilities are becoming more various. The information service has evolved from only spreading information to specific tailored based upon user demand. The platform has changed from single media news window to all media news platform. The interaction has turned from simple commenting to social sharing. The image interface design has come from copying PC news website to more human-friendly interface with multi-media supported. News mobile application has not only become the main channel for people to get news but also deeply influenced the way people live and become the irreplaceable product.This paper starts from the concept of Internet news and news mobile application, analyzes the characteristic, type of news mobile applications and define them to be portal-type, user-specific type, community forum type, professional news type, search engine type and traditional news magazine type. The paper points out the characteristics of integration, partial linear, personal defined, interactive and social media of news mobile application. Based upon analyzing authorative organizations and relative website interviews the paper concludes the overall static and developing trend of news mobile application. By analyzing the most competitive aspects of news mobile application:user-specific push, all-media platform, social interaction, life service and humanitarian interface design the paper provides the summary of characteristics of successful news mobile application and points out the defects for some functions and possible fix solutions; By analyzing the content environment, technology environment, capital and revenue environment, user environment and policy and law environment the paper summarizes the general law for mobile news application development.By analyzing the concept, market, function design, development environment the author thinks that there a few key aspects. The first is to establish specific value-guidance so the consumers may know the news mobile applications they are using and find the one that best suits them. Next the news mobile applications should take advantage of any news resources and build platforms with advantages. Currently the news information is becoming more various, real time, original and humanitarian news would be more favored by the users and in the future the media competition would be platform competition. The one with a better platform would survive in the future. Also the news mobile applications should explore new profit model. The current profit modes like paid subscription, advertisement, electronic business and 020 have some effects but are not mature. Some of these are suitable for only powerful internet companies so finding a profitable way for the majority of news mobile applications would be beneficial to the entire profession. |
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