| Now the children’s consumption in the entire social consumption occupies a large proportion, and is gradually on the rise. The children’s market is a large market, a broad prospect. And the children of financial services industry in China there is not a long time, at present only a few financial institutions in the few consciously in the development and promotion of related products. While children exclusive bank card is a good way to children’s financial services, so the introduction of feasibility study on children’s bank card is very important.Proof of this paper will be the Bank of Weifang as an example for the baby series card in the implementation of the project financial feasibility, market feasibility and technical feasibility, and according to the late implementation of the project after the issuing plan, issuing scheme, card face design, approval and issuing marketing and other aspects of research, which should be established according to the card group promotion plan, and to make different marketing solutions, and combined with the insurance company and other industry businesses, comprehensive rich baby series card content and function of comprehensive feasibility analysis, the overall project feasibility study. Intends to develop children’s bank card issuers and popularization paradigm, provide reference for the development of other financial institutions of the business.Comprehensive domestic and foreign literature, scholars mostly focused on the research of children’s financial services such as financial management, and how to combine the management of children with bank card, the cultivation of comprehensive financial consciousness of children, the establishment of early card is relatively less safe protection knowledge, complete with a bank issued series of children’s bank card the analysis and study of the more rare, so it is necessary to focus on the field of financial services, banks children grow bank card exclusive children issue in-depth study. |
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