The Evaluation On The Effect Of Langton Company Meeting Marketing Model

Conference marketing as a new marketing mode is widely used in health product and medical equipment industry. It provides a new way of marketing channel and method for some small and medium enterprises in the form of "service and direct selling", whose purpose is to meet specific customer needs by means of creating a family-like atmosphere. In spite of its massive usage, there are still many problems to be solved about this new marketing way, which need us to introspect and explore from theory to practice.The paper using Langton company as the object analyzes its conference marketing process and mode in great detail. It concludes that Langton’s conference marketing process is divided into beforehand, during and afterward meeting three stages.On the beforehand stage, Langton company mainly aims to search, accumulate and filter customer data, then targets on the potential customers and invites them to experience the meeting. On second stage,it expands to targeted sales through instruction by expainer and show experience such promotions measures. On Afterward stage it will further tracks on customer experience and actively expand the sales. The paper designs satisfaction questionnaire about Langton conference marketing combined Langton’s reality with conference marketing’s structured questionnaire. And it measures customer satisfaction from products, services, personnel, and company four dimensions and analyze survey results using SPSS17.0 statistical software. The paper combined with satisfaction survey results diagnoses the existing problems of conference marketing in Langton company, using the classic marketing theory, consumer behavior, consumer psychology, satisfaction analysis theory and tools, the main problems are: facing faith crisis, lack of innovation in conference marketing model, mismatching between talent quality and business requirements and that culture is not conducive to the company development. Further, based on the excellent marketing parctise at home and abroad it puts forward to countermeasures and proposal of conference marketing, which are establishing brand awareness, improving staff quality, perfecting service system, strengthening the service remedy and innovating conference marketing model in order to have conference marketing reference for domestic peer enterprises.