Impact On The Environmental Performance Of Corporate Governance Structure Under Media Monitoring Perspective

China’s rapid development of industrial economy, the total scale has been top in the world, but this in stark contrast to the Chinese business environment is unsatisfactory business performance, the performance of resource and energy consumption in high value-added business units, emission intensity large, increasing the impact on the natural and ecological. Good corporate governance is a necessary condition for enterprises to enhance competitiveness and improve business performance, but also the basic guarantee for stable and sustainable development of the capital market.As a messaging tool, the media’s negative coverage of corporate environmental management, it may lead to social panic and economic development, not only to bring the enterprise market pressures, but also to bring the reputation of corporate managers influence and public opinion pressure for companies to improve corporate governance. The high popularity of media and governance effects resulting media management has an extremely important role in supervising environmental management behavior, reduce bad motives to ensure environment-friendly enterprise sustainable development.In this paper, we took heavy polluting industries listed companies as samples, first of all, we use comprehensive theoretical analysis to show that the influence of media on corporate governance and the motivation why enterprise took environmental management, and then we analyze the mechanism of corporate governance structure and the media affect the corporate environmental performance, and build Multiple linear regression models, from board shareholders and managers conduct empirical research on the relationship between corporate governance structure and corporate environmental performance, and to verify whether the media boost corporate environmental performance. This study showed that:(1) The environmental performance score of listed companies of heavily polluting industries is low. The effect of corporate governance on corporate environmental performance is also not significant, in our heavy polluting industries, the corporate governance structure of the company’s internal proportion director has a significant impact on the environmental performance of enterprises, which are not unrelated China has gradually recognized the the importance of independent directors in the enterprise and the awareness-raising status of the independent directors. (2) The negative media coverage of corporate has a significant positive correlation with environmental performance, the media disclose the environment pollution incident and the other negative news, which able to play an oversight role to corporate executives. (3) Media enhance the impact of the proportion of independent directors to monitoring corporate environmental performance score. Media can play a role in its governance, through the pressure of public opinion influence the corporate governance structure, thereby affecting corporate environmental performance. Based on these research findings, this paper proposes to increase corporate environmental performance reports, ensure the fairness of media supervision; improve the corporate governance structure, keep corporate governance oversight functions play; strengthen environmental awareness of the public; ensure government and enterprises to establish and improve the supervision mechanism and so on.