Study On The Effect Of Investor Relations Management On Corporate Profitability

Investor Relations Management as a product of growing capital markets, listed companies within plays an irreplaceable role. In China, the study on the investor relations management began relatively late, even with some initial research, but compared with developed countries, still essentially different. Investor relations management would do well to achieve long-term market support, so that their overall strength has been improved, while the capital market to optimize the combination of resources and the efficient allocation also play a role. In the early stages of socialist development, research management, investor relations of listed companies has become the mainstream research.There are many factors that will affect the profitability of the business, investor relations management paper as a starting point, combined with relevant theory to study the effects between the two, in favor of the theory of corporate profitability studies have deeper understanding, for study how to improve investor relations management mechanism also has important theoretical significance; in addition, this study should be to define what aspects to improve investor relations management, improve corporate profitability has outstanding significance.Firstly, the significance of the development of investor relations management background, writing motivation and writing an overview of the domestic and foreign research literature has been re-classified, summed up in three aspects; secondly, to describe the theory, carried out overview of the status quo while the listed company investor relations management, corporate profitability levels respectively, from the current situation as well as the impact of the three sections of the status quo between the two listed companies conducted in-depth description; then, on the explanatory variables are explanatory variables, Control variables were selected, hypotheses, using statistical software SPSS17.0 were regression analysis. Select 2008-2013 Shanghai Stock Exchange and Shenzhen Stock Exchange A share listed companies empirical, using regression models to verify the existence of what the relationship between the two. Empirical evidence shows that:(1) Shanghai Stock Exchange and Shenzhen Stock Exchange A share, IRM and corporate profitability is positively correlated, and passed the test of significance, hypothesis H1 be verified.(2) high level corporate IRM, IRM both corporate profitability and a positive correlation, and passed the test of significance, assuming H2 been verified.(3) for the low level of corporate IRM, IRM both corporate profitability and a positive correlation, not by significant test, hypothesis H3 has not been verified. Positive Conclusion: High Shanghai Stock Exchange and Shenzhen Stock Exchange A-shares and IRM level of the enterprise, a positive correlation between the two. Finally, a reasonable countermeasures and suggestions, so that enterprises the ability to earn profits increased.