| social media make an important change to the Mass Communication Model, at the same time; the marketing mode of the traditional enterprise was changed also. In the marketing of social media, large enterprise has the advantage on resource, which is easier to use the advantage to get the idea and technology of new media marketing. But how can the minor enterprises could do? This article will take company M as a example, analyzed the problems that faced at resource distribution, socialized development and minor enterprise to implement new media marketing. It is also provided some exact suggestions of how will the minor enterprises using the social media on marketing. These suggestions include: 1. Clear positioning of production’s marketing, Rich micro blogging push content; 2.Brothers account, coordinated operation; 3. Enhanced interaction, crossing boundaries; 4.Bring forth the new through the old, continues change;... |