Research On The Organization Structure Optimization Design Of ZH Insurance Company Customer Oriented

With the deep development of the Chinese market economy, the financial planning and the risk prevention awareness of the masses gradually increased, the insurance industry ushered in broader development prospects. Faced flourished, comprehensive financial development, improve customer demand, as well as trends in the network economy, the insurance company to finance the Group’s development needs, the existing insurance companies headquartered how quickly change service, rationalize service system,the introduction of competitive products and better meet the market, to meet customer needs, be placed in front of the headquarters of the insurance company solved the problem. Currently, the insurance companies on the market has reached a hundred, a thousand kinds of insurance products, this is an increasingly competitive market.Customer demand for insurance products is no longer simple, probably more scientific insurance portfolio may be required to pay claims more convenient way, it could be more open, pluralistic and binding services. So, to win in the fierce competition in the initiative,it is necessary to better meet customer needs, the formation of a strong customer loyalty. At present, the major insurance companies already have begun to adjust the headquarters organizational structure system headquarters, the organization changed from the original architecture as the main product line for the customer as the main organizational structure and system, for example, set about establishing the electricity supplier companies operating online services the start up of the division system to enhance customer flexibility, such as the establishment of a centralized mode and then back-and strive to build a large customer experience better.In this paper, ZH insurance companies for the study, based on previous research organization theory and practice structure, comprehensive market-leading insurance company headquarters organizational restructuring of the characteristics, structure and needs of the organization at this stage of the market economy under the requirements of industry characteristics were analyzed by benchmarking market, streamline product upgrades, etc., and strive to optimize the design of ZH insurance companies have competitive advantage, customer-centric organizational structure of the new system, but also for the future restructuring of the company organized to provide reference basis and ideas.