KL Cambodia Rice Mills Trade And International Market Expand Strategy Research

Cambodia known as the KHMER Empire, located in the southern portion of the Indochina Peninsula in Southeast Asia. Cambodia’s landscape is characterized by a low-lying central plain, which is surrounded by uplands and low mountains and includes the Tonle Sap and upper reaches of the Mekong River. Cambodia land’s quality is suitable for growing plant, especially RICE. Thus, Most of Cambodia revenue is coming investment of agriculture sector. Todays, Cambodia government is highly concentrated in growing RICE and its export activities. Agriculture sector is one of the most priority investment sectors in Cambodia.According to Cambodia government setup strategy for developing economic, Cambodia wants to be a top leader of rice<WHITE GOLD> exporting to international market in Southeast Asia. In consequence, Cambodia commits to export rice to international market in quantities of a Ton by 2015. For reaching goal, Cambodia has been restructuring its internal management and clarify responsible for every department. Furthermore, Cambodia also improving all cooperation with developing partner to ensure that Cambodia RICE sector has been growing in all section such as planting, growing, harvesting and exporting. Nowadays, Cambodia is absorbing more and more investment to invest in country.Cambodia RICE sector is rapidly growing. In recent year, Cambodia had been export mills rice to many country in the world such as United stated, Europe, China, Singapore, Malaysia, England, Belgium and others country. KL Import and Export Co., Ltd is one member of this exporting activity. KL Import and Export Co., Ltd is a company which buying paddy for produce rice to supply both local and international market. It has Jasmine Rice, Romdoul Rice, Neang Malis Rice, Somaly Rice and Neang Khun Rice. Even company has been export rice to the market, but it still has problem in production and exporting section.This Research has gathering with all relevant documents, Database from Ministry of Commerce, Ministry of Agriculture, Cambodia CDC and virtual experience in KL import and export Co., Ltd to finish this research program. This research is divided into 6 parts as below:(?) Part 1 and Part 2 are describes about relevant document research result and supporting theory.(?) Part 3 is analyst about Cambodia mills rice sector condition.(?) Part 4 is analyst about KL Import Export Co., Ltd operation and its market(?) Part 5 is analyst about KL Import Export Co., Ltd facing problem with SWOT analysis.(?) Part 6 is giving advising to company and suggestion to government to develop Cambodia Rice sector.In Conclusion, this research purpose is to finding right strategy to export Cambodia rice to international market, helping investor to get more purchase order, improving Cambodia’s ability to challenge with other competitor and increase number of exporting. In addition, Cambodia’s paddy is growing by natural, and less using chemical production in growing paddy and producing rice. Cambodia’s rice quality is recognize to be upper level in market range, thus, Cambodia must be work hard to establish its rice model brand into market world.