The Internet Word Of Mouth Marketing Impacts To The Traditional IT Manufacturer

"Internet begins in the United States in 1969, and it is also called the Internetwork, which is a global network, a kind of public information carrier, and one kind of the mass media. With its fast speed and popularization, internet is one of the most popular media in nowadays. This kind of mass media is much faster than any other kind of communication medias ever before."-From "The Baidu knows". From this introduction above, it’s quite easy for us to find the key point of this transmission carrier which is closely related to our life today,is "Fast". The "Fast" not only means the fast spread speed, but also means the fast development of Internet marketing model at the same time.Internet marketing has become the third force, besides traditional TV media and print media, with the continuous development of the Internet, e-commerce, online games, smart phones, search engine, network video, SNS, group purchase, and other forms of Internet new media develop rapidly in the past three years, which has made the marketing of the traditional IT manufacturer encountered a great challenge. Rely solely on the traditional TV media and print media to form the direction of public opinion and the import of user, this kind of traditional marketing pattern is no longer meeting the needs of the age. Sharing and forwarding, word of mouth, the import of transboundary crowd, community marketing, picture marketing, event marketing, group purchase marketing, boring economy and other new mode of transmission make the 80’s and the 90’s have much more life forms than in the past. Digging the consuming ability of the main Internet population, the 80’s and the 90’s, and seizing the upward trend of China’s new economic age become the strategic issue which the traditional IT manufacturer must face to. The pattern of the import from the past channels and the past crowd is gradually transformed into the era of We-Media and We-Platform.As China’s leading digital communications agency in this environment, Tianji Media Group is now working actively to face this change of the market, meeting the clients demand and restructuring the model of business, we are now building competition of market differentiation in the media industry. And how to become a client "brain extension" is now the biggest problem we are faced with.Therefore, based on the big background of the development of Internet technology at present, and combined with the current popular forms and cases of interactive marketing, I innovatively summarize the value proposition and the operation mechanism of Word of mouth marketing in the actual process of marketing, and how to transform it into the clients’ actual sales. I hope this research can accelerate the companies’ transformation in the current market environment, help the companies to adapt the industry changes as soon as possible, and guide the whole industry to move forward.