Explore The Spread Of Word-of-mouth Marketing Development Of Shanxi Mobile Short Message Service

"The message"--the data communications products to the commercial market, flourish, be just unfolding! SMS revenue in total revenue data value-added business, once occupied half of the country, has brought considerable profit contribution for Telecom operators. In recent years, the Shanxi Mobile Corporation SMS user scale continues to expand, but the short message business income growth slowdown, point-to-point message flow of negative growth. The prospects for the development of understanding of Shanxi mobile short message service, the author accumulated over the years of work experience marketing messages based on, combined with a large number of first-hand data, market research and marketing research, completed the research paper.Short message service including point-to-point SMS and Monternet SMS business, which is an important source of income for SMS text messages, a tremendous impact on business income contribution. Big situation inflection point in national income of short message service, the Mobile Corporation of Shanxi also faces the enormous market pressure:short message service into the mature period, revenue growth slowed, point-to-point message flow of negative growth and the tendency is obvious. The reasons for this situation, influential political and legal, economic, social and technological environment, a spam message management, a spam message management, adjust the SMS billing factors such as the existence of mobile phone users, more is the impact changes in consumer behavior and competitive products in the market. With the rapid popularization of intelligent terminal, network capability, Fetion, micro message, iMessage and other mobile applications with huge cost advantages, continue to erode market share decline short message, an irreversible trend.Facing the new changes in the market environment, telecom operators can not await one’s doom, demand of the development of scientific, rational attitude to short message service, through the use of word-of-mouth marketing dissemination of this innovative marketing mode, actively trying to change marketing breakthrough, market situation disadvantageous. Using various research methods and practical demonstration, by opinion leader group grasp, circle type of scientific subdivision, content and user needs analysis and content management, precise matching people and content. In light of its own and social channels, viral fully carry out the short message service, constructing three-dimensional depth marketing system, and establish the short message service of word of mouth marketing communication mechanism to ensure the orderly operation of marketing, finally to improve service quality, meet the provincial SMS user requirements, prolong the life cycle of short message service, SMS delay decline to.