Research On Marketing Strategy Of Mingde Herbal Pieces Co. Ltd. Of Ningxia

In the rise of the global nature of the return green trend, driven by growing consumer of natural medicines of all ages. Pieces of Chinese medicine along with the growing market demand. The first half of 2014, China’s import and export of Chinese crude drugs amounted to $699 million, an increase of 11.27%. Among them, exports of S 590 million, an increase of 7.22%; imports amounted to$ 106 million, an increase of 40.81%. Ningxia’s unique geographical and climatic conditions gave birth to a wide variety of authentic Chinese herbal varieties, which is recognized "natural Storehouse significant characteristics."in the traditional Chinese medicine industry. Ningxia’s authentic Chinese herbal medicine industry in 2012 was included in the autonomous region thirteen advantageous industries of agriculture, and it plays an important role to promote local agricultural income and rich farmers. However, the development of Chinese medicine industry in Ningxia is currently still dominated by forming, as the first part of the traditional Chinese medicine industry to farming extension, Ningxia Chinese Herbal Medicine small-scale processing enterprises, marketing ability, Ningxia Chinese medicine industry has become the weakest link, is not consistent with its central position, restricting the overall development of the industry.For these reasons, the paper chooses Ningxia largest enterprises of Chinese Herbal Medicine-Chinese Herbal Medicine Co., Ltd. Ningxia Matilda as the research object, starting from the current situation of Chinese Herbal Medicine marketing business, in accordance with the relevant marketing theory, Matilda Ningxia Chinese Herbal Medicine Co., Ltd. Chinese Herbal Medicine and marketing situation and problems of in-depth analysis, presented Matilda Ningxia Chinese Herbal Medicine Chinese Herbal Medicine Co., product marketing strategy, to enhance the market competitiveness of enterprises to provide some useful advice and help. I hope these suggestions on the development of Chinese Herbal Medicine in Ningxia markets have guidance and reference, thus promoting the development of traditional Chinese medicine industry in Ningxia.