A Study On The Marketing Strateng Of Sino-Swed Pharmaceutical Corp.Ltd.(SSPC) In Chinese Medicine Market

The pharmaceutical industry is not a technology-intensive industry groups, but also a high input, high risk, high return of the industry. It can involve health of the nation, social stability, economic development and many aspects. But along with the integration of the world economic and the rapid development of multinational pharmaceutical companies, the production and sales and consumption of China pharmaceutical industry will produce tremendous change.On one hand, China’s medicine industry is developing rapidly. With the rapid development of our economy and the continuous expand of medical consumption demand, the pharmaceutical industry has ushered in a rare opportunity for development; on the other hand, facing domestic and international intense market competition, the scale of the domestic pharmaceutical enterprises are too small, a lot of enterprises are the lack of scientific theory of marketing and the marketing and technical guidance. So in the pharmaceutical marketing, the overall level between developed country and our country’s pharmaceutical companies have a great gap compared, seriously restricting the marketing activities.Based on the theory of marketing strategy, to Sino-Swed Pharmaceutical Corp.Ltd.(SSPC) as an example, through analysising the domestic and foreign pharmaceutical market in the current situation, characteristics, consumption environment, using the SWOT analysis,4P marketing combination strategy and market positioning theory, theory and practice, this paper analysis the enterprises in marketing environment and strategy in the practice of the challenges and problems, put forward to suit this enterprise’s practical pharmaceutical marketing management strategy.The innovation of this article is a comprehensive system of company marketing management problems and the opportunities and challenges. And then this article sums up the system of targeted marketing strategies, which for the company and similar pharmaceutical enterprises have a certain practical.SSPC can continue to grow, to consolidate and enhance their market competitiveness, only through continuous improvement, improving the marketing idea and the marketing strategy, according to market changes and take corresponding strategies in the market. This is also the starting point and purpose of the study. This paper consists of six chapters:the first,it introduces the related theories of the marketing, then based on the domestic and foreign pharmaceutical industry and the development of internal and external environment analysis, we can clearly discover the company’s opportunities and threats, the advantages and the disadvantages; Besides, this article analyzes the company currently marketing strategy, from the enterprise product, marketing channel management, sales promotion, brand building and maintenance of multiple strategies, and then put forward some suggestions and measures for improvement.