Bank Of China, Ningxia Branch Credit Card Installment Strategy Research

Credit card installment is our country’s commercial Banks of a new business. Staging the convenience of operation, business more selective in convenient life, stimulating domestic demand, stimulating consumption has played a huge role. Along with the advancement of financial reform, the credit card market become commercial Banks compete for profit growth point of the Internet.Credit card installment business is bank of China, ningxia branch of nearly two years to launch a new business, still in the phase of exploration and perfection. As more and more of the joint-stock commercial Banks in ningxia, ningxia region between the increasingly fierce market competition and complex financial institutions. How to break through a credit card installment business development bottleneck, needs based on customer requirements, based on a clear market segmentation, in management, marketing strategy, in order to win in the competition. In this paper, through investigation and study, comparative analysis, mainly aimed at the bank of China, ningxia branch how to develop the credit card installment business the main body, are discussed in this paper.