Innovative Resesrch On Bancassurance Development Model

As quite a successful case of the financial integration, Bancassurance has successfully become one of the largest three sales channels among Chinese insurance industry. As China had joined the WTO, mixed management of the financial industry has become a trend, especially accompanied by the personal finance become booming in our country, the pace of the financial reform marketization is constantly accelerating. As the two giants in the financial industry, the integration of bank and insurance services also brought great changes.At present, though developing rapidly, compared to the developed countries, Bancassurance hasn’t developed completely and there still exist numerous factors that restrict the development of it. From it’s current situation and developing trend, the development of Bancassurance also requires continuous improvement in China. Thus, according to the present situation of China’s bank and insurance, it is particularly urgent to appropriately adjust the developing modes of Bancassurance.This theory begins with the introduction of the research situations of Bancassurance’s development at home and abroad. Based on this, it studies the hindrance during the Bancassurance’s development; discusses the practical significance of Bancassurance’s development in China, and summarizes the theoretical basis of this theory. Finally, according to the operating status of the insurance company Z, with SWOT analysis, this theory researches insurance company Z’s both internal and external strengths and weaknesses, as well as put forward improved proposal on the basis of the present policy.