Case Study Of The Acquisition Of Shenzhen Develop Bank By Ping’an Insurance Corp

During recent decade, the constantly accelerated process of internationally integrated financial groups has become the important trait of current worldwide development of banking field and has raised international concentrated concern, with an impact on a greater proportion of countries and regions with regard to the reform of financial system and the innovation of banking sphere. Particularly, the gradual loose of financial mixed operation control and the rise of financial holding group are the outputs produced by this epoch. With reference to the successful case of American Citi Group’s acquisition of Travelers Insurance group, the integration of commercial bank, security company and insurance company into a new financial holding group as a trial to the reform of China’s financial mixed operation system in the tide of this epoch, is to be regarded as a kind of tentative neoteric measure.In this context, author gives a detailed statement and interpretation of the first trial of China’s financial mixed merger case(Ping’an Insurance v. Shenzhen Develop Bank), in which the prominent BCG Matrix Model in management sphere has been used for the vivid elucidation and reference in the chapter of post-merger operation situation. Then author draws a conclusion on the general synergy effect brought about by the case in a way of a comprehensive analysis of the post-merger synergy effect from operational, financial and managerial perspective. By means of analyzing Ping’an group’s post-merger operating pattern through using BCG matrix model and in the way of comparing the group’s post-merger financial performance with the past horizontally and vertically, this article has drawn a tentative conclusion that the Ping’an merger case is regarded as a generally successful one but several partial drawbacks still exist. As a result that this merger case is the unprecedented trial of China’s financial mixed merger history, its experiences and drawbacks are deemed to have realistic meanings to the future development of China’s financial institutions and the policy making of China’s financial supervision bureau.