Research In The Development Of Private Banking Business In Ping An Bank

The private bank business originated in Switzerland, and its history can be traced back to the middle of the sixteenth Century. Currently in the western developed coun tries has been very popular. Private banking is a "from birth to death" service, and a full range of services to a private dedicated to high net worth individuals. Private ba nking services including for high-net worth clients demand customized investment prod ucts, provide a comprehensive financing service and provide education planning, immig ration plan, reasonable tax avoidance and trust planning and other services to clients a nd families.In November 8,2013,private banking business of Ping An Bank officially started, the whole line of the private banking business of unified planning, unified guidance, unified marketing promotion. In the second chapter, the general situation and character istics of the private banking business are also discussed, to obtain the defined of priva te banking and the characteristics of private banking. The third chapter summarizes the successful experience of foreign typical private banking business, that is suitable for China’s private banking business development enlightenment. The fourth chapter combi ned with development status analysis of private banking of Ping An Bank, from the r eality of the problem more specific, deeper perspective of private banking business, pu t forward some problems of the development of the private banking business of Ping An Bank. The fifth chapter carries on the SWOT analysis of Private Bank business of Ping An Bank, obtain advantages, disadvantages, opportunities and threats of private banking of Ping An Bank. Finally, based on above puts forward some proposals to pr ivate banking of Ping An Bank, focus on product innovation, talent team construction, offshore business development and risk management of these aspects, and puts forwar d some concrete and feasible measures.