For Customer Satisfaction Of Petro China Henan Sales Branch Of Service Marketing Strategy Of The Company

With the continuous improvement of the market economy, especially in the foreign oil company into a strong China to occupy the market background, unprecedented changes have taken place in China’s refined oil market. But in the second half of 2013, Petro China senior leadership change, which triggered a top-down upheaval of our country petroleum system, is to bring certain impact to the finished oil sales enterprise. If the marketing idea and the mode of traditional management continues to use oil sales enterprises, I am afraid it is difficult to in the new market competition environment of long-term development. Therefore, the petroleum sale enterprise must face the new competition in the market, customer satisfaction as the company’s operating principles, to establish with the current situation of service marketing strategy. By testing a regular, comprehensive and objective indicators of customer satisfaction, integration and optimization of enterprise resources.This article from the customer satisfaction of the angle of the Petro China Henan sales company actual difficulties in the new situation, need to learn advanced experience from domestic and foreign sales of enterprises, at the same time of Petro China Henan marketing company customer service system building, through the station start survey, thus develop practical service marketing strategy, reached the final of the entire firm service system optimization, improve the Henan oil sales strength of the overall competition. Process this process belongs to the application of theory to practice, also belongs to the case study analysis.This paper summarizes, study, analysis of relevant research results of domestic and foreign scholars, according to the characteristics of oil gas station, to the quality of customer service as the core, based on the various factors affecting the in-depth analysis of the customer satisfaction, can find a customer service system optimization path suitable for the characteristics of the industry. Through the practical case analysis, on the one hand demonstrates feasibility of Petro China Henan marketing company to implement service marketing oriented to customer satisfaction, optimized for the entire oil industry sales service system on the other hand also has the model significance.