Research On The Marketing Model Of Strategy Based On The K12 E-Learning Of QT Company

With China’s continuous improvement of the level of information and e-Learning recognition, the development of e-Learning is rapid in recent years. Since 2013, there is a daily average of 2.6 e-Learning companies were born. Amazon, Google and other Internet giants have entered the e-Learning market, the global e-Learning market has entered a new stage of development, market size showed accelerated growth trend. Among them, the K12 market is huge, at the end of 2014, the K12 education market size has reached 254.9 billion, almost equal to 300 billion, and will continue to rise in 2015. In addition, it is worth noting that the current 57% of the students have the habit of learning on the internet. With the China Internet Corporation Baidu, Alibaba, Tencent to join, K12 e-Learning market competition becomes more intense.Localization of QT Company based on the education information service of campus and families and focus on the field of internet applications and information service in China K12 education. With the continuous working more than ten years of 020 mode, the QT Company’s business covers more than 60% provinces and cities, more than 30 million students in the family services and nearly 48000 schools (kindergarten) to establish a long-term relationship as Application service, as the largest service operation mechanism Chinese K12 base in the field of education. The QT Company has mergers and acquisitions, Website A, integration of resources with teachers and Company B with the mobile Internet operators based. The company strategy for the next five to ten years to become China education in the Internet field, one of the best learners preferred K12 e-Learning platform.A from the K12 e-Learning service operators to become the development strategy of K12 e-Learning platform, Although there have been many users in the traditional mode, the problems which the development strategy of QT Company faced are how to improve the user’s activity in the mobile internet and how to compete with other has been focused on the K12 e-Learning, even has greater advantage of the enterprises. Coupled with the K12 e-Learning, unlimited potential, but still did not find a mature profit model, such as the accurate positioning and pricing model etc.This paper takes QT company’s marketing model as the research core, according to the current development, human resource, financial status etc about QT Company. Analysis of QT Company to build the best K12 e-Learning platform strategy by SWOT method. Through the QT company’s existing product marketing, puts forward the existing problems in its mode of marketing and analysis problem. Through combined with the characteristic of K12 education, especially education informatization, the QT Company can be taken to ensure the implementation of the marketing mode, and some appropriate suggestions and schemes on K12 e-Learning business marketing model is proposed.