The Private Bank Business Marketing Strategy Of Agricultural Bank Of China Of Shanxi Branch

China’s private banking is in the primary stage of slow development,because of its relatively late time,the scale is relatively small,foreign banks have been in this field for many years,experience is very rich,the Chinese banking industry is still a long way to go compared with the。 Now,a new subject faced financial theory circle and practice circle is,how to make the business of Chinese banks developed rapidly to meet the challenge。This paper first describes the development status,the Shanxi branch of the agricultural bank private banking business of Shanxi branch of Agricultural Bank of China private banking clients and Shanxi branch of Agricultural Bank of China private banking customers demand characteristics,and then to the Shanxi branch of the agricultural bank private banking business conducted SWOT analysis,on the face of the internal strengths and weaknesses, external opportunities and threats a comprehensive understanding of 。 Believe that the development of the private banking business of the Agricultural Bank Shanxi branch main advantages:the advantage of customer base,product line up the advantage,advantage of cooperation partners 。 Private banking business internal weaknesses are : product innovation ability is low, professional client manager team is not strong, lack of value-added service resources。Facing the private banking business of external opportunities mainly has:the target customers of high concentration, high barriers to entry of foreign banks,strengthen the high-end customer awareness of financial risks。External threats are:fierce competition in this industry,the institutional environment is unable to support business characteristics, internal coordination of the interests of the poor。On this basis,the paper puts forward the Shanxi branch of the Agricultural Bank Private bank business marketing strategy,namely,the Shanxi branch of the agricultural bank private banking product design should strengthen the steady promotion of R & D products,to meet the financing needs of private banking customers,strengthen the other kind of investment promotion of R & D products。In the distribution strategy should pay attention to the stock of customers upgrade and referral channels,vigorously develop the electronic banking channels, pay attention to the old customers and partners recommended. Can choose the performance related charges,consultant charges in the price strategy。In the promotion strategy should choose the advertising and public relations promotions。At the end of the paper,proposes the safeguards the Shanxi branch of the Agricultural Bank Private bank business marketing strategy。First,to strengthen the private banking customer service。Strengthen the contract customers maintenance; improve customer service channels。Secondly,to strengthen the construction of service team 。 Strengthen personnel, improve the service ability; the establishment of hierarchical, professional maintenance team;each system establishment of private bank customer service。Finally,to strengthen the private banking business risk prevention 。 Improve the risk management of internal structure and the division of responsibilities;to carry out due diligence;establish a risk limit management system。...