Research On The Marketingstrategy Of A New Energy Automobile Enterprises

The new energy vehicle is the development trend of future of industry of our country, in the future work in order to adapt to the trend of the times, automobile manufacturers should vigorously develop new energy vehicles. In the energy crisis and environment pollution situation is increasingly grim today, new energy vehicles has become an important choice for the future. Marketing is an important activity in the automotive industry, the new energy automobile marketing point of view, there are many problems. Under the new situation, the traditional marketing strategy has been challenged. In the future, in order to adapt to the development of the times we must continue to strengthen research on the new energy automotive marketing strategy. The only way to really adapt to the development of the actual situation demands. This paper taking a certain company as the example to examine in detail the current car of new energy resources and the important parts of the marketing. In this paper, first of all is to introduce the basic theory of marketing, with analysis of the current status of the auto industry to new energy and then proceed from the actual situation, and then to the company for example focuses on analysis of the current new energy automobile marketing environment, finally combine the current situation to propose improvement measures and suggestions for development. Through the analysis and research, will make people have a new understanding of new energy vehicles will be.Based on the analysis of current situation and Strategies of marketing of new energy vehicles is the main contents of this paper, the work about this work need to be paid attention to. In order to achieve effective analysis, this paper is from the new energy automotive related marketing theories to carry on the analysis, this paper focuses on the consumer behavior theory,4P marketing theory, marketing theory of 4V. After in-depth analysis of these marketing theory is the specific evaluation.After the analysis of the current domestic and foreign new energy automobile industry development present situation and the new energy automotive enterprises marketing strategy, through the development of new energy automotive industry in-depth analysis will find that the development of new energy vehicles will be the inevitable choice of the era development, from the development situation of our country there are still technical bottlenecks and other issues. From the new energy automotive marketing strategy point of view, BYD, Dongfeng, Tesla and other enterprises marketing strategy are worthy of reference.This paper focuses on the analysis of a practical marketing strategy of enterprises. For the analysis of an enterprise, this paper uses the SWOT method to the marketing strategy and marketing environment is analyzed, through the analysis of the company will be found in the marketing strategy there are still room for improvement, such as in the price strategy, product strategy and channel strategy. Aiming at these problems, this paper finally puts forward suggestions. Through the study of this paper can make people to work in this area can have a more in-depth understanding of.