Research On Lending Business Development Strategy Of Branch B Bank A

With the development of economy and society, Bank A Branch B established more than 30 years, it has made remarkable achievements. However, the rapid expansion of the market, increasing competition coupled with uncertainty over the economy to a smooth development. Lending business as the primary business of Bank A Branch B, in the development process it has been highly regarded by the leaders,the thesis aims to explore development strategies of Bank A Branch B, its strategy formulation and implementation promotes Bank A Branch B to its better and faster development.The topic of the thesis aims to the development strategy of Bank A Branch B for its investigation object. In order to analysis its lending business development trend,we use PEST analysis method to analysis the external environment of the enterprise,through external development environment of strategy scan, we recognized its internal environment advantage and disadvantage and external environment of opportunities and threat. By AHP sequencing its internal and external environmental factors, as well as by means of SWOT matrix analysis to filter out feasible development strategies, we develop follow-up strategic objective, strategic planning,strategic security and strategic control.Start from the inside and exterior environmental analysis, through SWOT strategy analysis matrix, this study suggests that Bank A Branch B lending business in the consolidation of medium and large corporate lending business. In 10 years later we will make the Bank into "the pursuit of excellence, continues to grow, building a world-class multinational banks" and it will become the leader of city B the surrounding areas as well as a leading banking institution in the province. In the above process, we make Bank A Branch B lending business into three stages,respectively is: 2015-2017 for maintained strategy stage, stage target is maintaining existing strategy not variable, continuing to achieve market penetration; from2017-2020 is expansion, stage target is through products of market penetration gradually achieved products transformation, widening lending business of carried out range From 2020-2025 enhancement strategy stage, stage target is building innovative bank, the full realization of customer-oriented development of new financial products. In the above three stages in the process of implementing, through organizational restructuring and reengineering, human resources development,implementing knowledge management, strengthen risk management measures to ensure the realization of the development goals in three phases.