Study On The Marketing Strategy Of Credit Card Business Of ZBSY Bank

The development of the credit card business and provide a new direction for the development of banking development, and with the transformation of China’s rapid economic development and national consumption concept, China has ushered in the golden age of the credit card business, more and more people choose the mode of consumption of the credit card business, and the information card in bank earnings in return the largest share, in a leading position in the. But as the ZB commercial bank and one of the early release of credit card business of ZBSY bank, the credit card business has not reached the expected benefits.In this paper, the development process of the development of the theory at home and abroad on the basis of in-depth analysis and research, and takes it as the research theory in this guidance, development course and situation of the domestic and international credit card business is discussed, which is based on the macro condition of credit card business development research and policy reform, and lay the foundation for this the follow-up study. The third part of this paper is based on the ZBSY bank credit card business as a research object, first of all to the society,economy, culture background of ZBSY bank are analyzed. Secondly, the business of ZBSY bank credit card to occupy the advantages and challenges are analyzed, and on this basis, the design of the credit card business development plan, and based on the ZBSY bank credit card business development policy development and improvement has important significance in theory and practicability as the ultimate goal.In this paper, the core part is the fourth part, the author in this part of the ZBSY bank credit card business development policy design is discussed in this paper and the positioning, market positioning and the overall design and achieve the goal of development and market of product, price, the theory of marketing channels and the combination of elements, the design of ZBSY bank the credit card business development plan in line with the development requirements and feasibility of ZBSY bank. At the end of this article, the author emphasizes the play a supporting role in the incentive salary system, risk assessment system of importance to improve the ZBSY bank credit card business development plan implementation process, and proposed to set up to support the development of the database system platform, and focus on the cultivation of high-quality talents related business.