Research On The Marketing Strategy Of Credit Card Business In N Bank Of Liaocheng Branch

Credit card is a kind of proportional to the benefits and risks of personal consumption,foreign credit card business started earlier,business and marketing tools have been developed to a more mature stage,the China credit card business has been thirty years,and with the continuous development of society,the credit card from the sign of lead consumption gradually accepted by more and more people,credit cards more and more deeply into every field of people's daily life.At the same time,the competition of domestic credit card market is becoming more and more intense.With the increasing of per capita share of credit cards,credit cards tend to be saturated.In addition,the rapid rise of Internet banking is the development of credit card business has brought unexpected impact,put forward new requirements for the marketing of credit cards and various credit card marketing strategy,which is facing various bank credit institutions and the problems that must be solved.As the credit card business started relatively late in the Liaocheng branch of N bank,although also have spare no effort to catch up,and a good market share,products are increasingly rich,gradually establish a brand market.But there are still many problems in the management concept,product design,management and promotion.How to make full use of new marketing tools to build up credit card brands and promote the further development of credit card business has become a realistic and urgent task for N bank Liaocheng branch.By analyzing the credit card related research and marketing theory,arid analyzes the development status of the marketing of credit card business of N bank Liaocheng branch based on the problem,by using PEST analysis method,SWOT and STP,the Liaocheng branch of N bank credit card marketing environment is analyzed,finally the optimization of marketing strategy from the product,pricing,channel and promotion etc.The specific implementation safeguard measures include consolidating the customer base,promoting the development of credit card business,guaranteeing human resources,risk control and product innovation,and ensuring the credit card business marketing of N bank Liaocheng branch.