The Research Report On Personal Wealth Management Product Of Suqian Branch Of Suzhou Bank

In recent years, with the rapid development of our economy and increasing per capita income, there is also growing demand for wealth management. Commercial banks launched their own financial products, but financial products is varied and the market competition is becoming increasingly intense. As a new established branch in Suqian, bank of Suzhou is faced with opportunities and challenges in the background of financial market boom. In this article we use comparative analysis, we compare financial products of Suzhou with peers bank in Suqian. Further, we use relevant knowledge such as economics, finance, management to promote scientific research after conducting research about investors.This article follows the of ideas asking questions, analyzing and solving problems, comparing the other bank products.Our financial product promotion should uphold customer-centric,we will analyze in-depth from the view of customer.Further, we find the problems, such as customer groups are not clearly demarcated in the loss of high-end customers, product homogeneity, customer relationship management imperfect and so on.At least,we find a breakthrough, including:changes in business philosophy, customer segments of financial markets; increased financial product innovation efforts; implementation of the "customer relationship management" mode and so on.