Research On Subway Advertising Of Shenyang

The subway is playing an important role in the future development of urban rail transport. Shenyang Metro gradually operate from a single line to the multi-line and then the era of network operations. With the development of the subway, subway advertising begin coming into people’s view with varied forms. In the first, the paper analyzed the media environment of Shenyang subway advertisements, and combined with Shenyang’s urban rail transport plans, pointed out the important role of subway in the development of the city, and analyzed the advantages of the Shenyang subway advertising.Then to further explore the spread situation of Shenyang subway advertising, the paper analyzed the Shenyang subway advertisements from four aspects: the form of subway advertising, media resources, audience characteristics and communication effect. Specific exampled the various forms of Shenyang subway advertising, including the contents and characteristics of print advertising and multimedia advertising; and simply summarized the media resources of Shenyang subway advertising; combined with the second-hand information to analyze the basic characteristics of the subway advertising audience from the education, occupation, income and consumption capacity; analyzed the advertising audience’s attention by using questionnaire investigation, and have a basic understanding of advertising audience’s attitude.Based on comprehensive analysis of communication elements, sums up the problems of Shenyang subway advertising, and combined with the analysis the excellent subway advertising of other cities, in order to provide reference for Shenyang subway advertising. In the end, to make further promotion strategies of Shenyang subway advertising in the environment of the new media and new technologies.