| In this thesis, Integrated design of Beijing subway advertising medium as a researchtopic,in order to subway advertising medium as a research object．Beijing subway shootingon the ground collecting information and images of various advertising mediums,combinedwith Beijing's economic,cultural,geographical characteristics of the environment andother cities,Metro space,print advertisements and a detailed analysis of multi-mediaadvertising,dvertising in the context of a typical case study based on the Beijing subwayadvertising medium integrated value and future direction of development．Not only toenhance the metro space advertising,and cultural heritage to make theoretical guidance,butalso for subway ads running businesses based on the integrated concept of subwayadvertising program,in order to facilitate the future subway medium enterprises chooseoptimal combinations to improve advertising effectiveness．This article aims to explore thevalue of the Beijing subway advertising medium to enrich and improve the urban massadvertising medium on the study design theory,from the audience standpoint,to a moreproactive campaign to promote reading and the direction of a more cultural connotation,with practical and theoretical significance．This article first start at home and abroad metros media,learn to the globaladvertisment,European and Asian countries will sum up the advantages of metro media,ledto Beijing subway advertising medium for development．And then the environment ofBeijing Mass Transit Railway advertising medium characteristics analysis,media studiessubway closely integrated with urban development,the third part of the further integration,"Integrated Marketing Communication" theory of the Beijing subway raised the value ofadvertising media resources,media presentation,interactive innovation innovations inideas,finally,45 respectively from the MTR print advertising medium and multi-mediamedia for detailed classification of study,analysis of multiple field case,so that based onthe integrated study of the concept of integration of the Beijing subway more convincing,papers highlight the same time,rational design is full of humanity means．... |
