The Empirical Analysis Of Influence Factor Of The Return Of The RMB Financial Products

This article has reached conclusions based on the empirical analysis on six aspects:the period of financial products, the startcash of the financial products, the bankcredit of the bank, the way of the gain, preservation and rate. In general, the expected return of financial products is higher if the period of financial products is longer. The higher the startcash is, the higher the expected return of financial products is. If the bankcredit is higher, the expected return of financial products is lower. If the gain way of financial products is fixed, the expected return of financial products would be lower. Because the floating fit means higher risk. Preservation will make the expected return of financial products lower. The rate of the deposit is propotional to the expected return of financial products. By using Eviews software, We can get the conclusion that the startcash, the bankcredit and preservation could be the main factors that influence the expected return of financial products.