Commercial Bank Financial Product Yield Research

With the rapid development of Chinese economy,the steady improvement of the gross national product,the rapid growth of income level,people began to focus on wealth management.More and more investors are no longer limited to bank deposits and instead invest in a wide range of financial assets.Financial products are favored by the public investors for its prudent investment style,a wide range of investment and a higher rate of return.Structured financial products as a new type of financial products,developed rapidly in recent years.Commercial banks have been offering structured financial products,but investors are poorly understood,when they select products based on the expected rate of return,while banks also promote their products based on the expected rate of return.Thus we can provide a good degree of influence by factors and study the structured financial products expected rate of return for investors theory and data support to help investors better product selection.Through the study of personal financial services deep into the study of the bank structured financial products.First,from the research of scholars working on the theory reviewed;secondly commercial financial products related research,from product concept to define,classify financial products to the status quo analysis of financial products development;and factors affecting the yield of financial products.To structured financial products for the study,from the macro factors and micro factors expanded in-depth analysis;and finally verified by empirical analysis.According to 2013-2014 issued structured financial products and the full extent of product information,a total of 894 models of products selected for the study.By correlation analysis,factor analysis and regression analysis,I get the following conclusions:market interest rates and structured products expected rate of return is proportional,but inversely proportional to the overall A-share market rate of return and the expected rate of return;from the product,the underlying is the largest impact on the expected rate of return.Underlying mainly include interest rate,gold,foreign exchange,stock index;expected yield structured financial products decreases with increased mobility;therevenue rateof pledge product lower than no pledge product;foreign exchange risk,the type of insurance,income type and duration management etc have a certain impact on structured financial products'expected rate of return;the different nature of banks and financial size of the initial funds have no significant effect on the expected rate of return.Through theoretical and empirical analysis,we find the main factors affecting the commercial banks structured financial products expected rate of return,providing investors suggestions to make decisions.When choose product,investors not only pay attention to the is expected yield,but also to understand the type of product design,combined with their own needs for risk tolerance and choose the right product for investment.