Housing Industry Development Strategy Research Center Of Hengyang City

With China’s economic development, people’s spending power increases, housing needs and requirements are also gradually increasing. It makes the real estate market competition increasingly fierce. Due to the strong public dissatisfaction with high prices, governments at all levels have also introduced a variety of regulatory policies on the property, the purchase credit limiting in the real estate market has become the norm, and even becomes a means to control the macroeconomic development. This makes all kinds of real estate companies began to consider adjusting its development strategy, looking for new development opportunities in the future of the real estate market, in order to seize the initiative, the city develops strategic competition to become the core of a new round of competition begins.With the country’s economic reform, the city has undergone important historical stage. Currently, Hengyang City, the major real estate companies adhere to customer-centric, market-based, and strive through good products, good service to win the trust of customers, adhere to the people-oriented, and strive to build a first-class team, and constantly improve the management mechanism and improve the management level. Hengyang for downtown residential development strategy, the development of scientific and rational system has become a development strategy to promote Hengyang downtown housing industry to further develop the important issues need to be resolved. Only good job development strategies in order to stay ahead of the real estate market in the coming fierce.This paper analyzes the macroeconomic environment, the industry status quo, uses the SWOT to analysis the strategy on the basis of internal strengths and weaknesses. The real estate industry characteristics and business development, combined with strategic theory formulated development strategies Hengyang city center housing industry, and in turn to develop the appropriate implementation measures, in order to give a reference to the development of housing industry.