Research On The Development Strategy Of Changsha Bank Network Financial Services

Along with our country industrialization, informatization, urbanization, agricultural industrialization to promote the "new four modernization", and "One Belt and One Road" strategy, Changsha bank network financial business development is facing new opportunities and broader space, widely used to flourish with Internet technology and big data technology, also provides an opportunity for the improvement and optimization of Changsha bank network financial business operation management mode and service mode.However,in order to speed up the pace of market-oriented reform of interest rate, the profit channel is single, the intermediate business level and industry wide gaps between Changsha bank is facing the development bottleneck. How to make Changsha bank with its network of financial business development, go on the road of the development of a differentiated, specialized, integrated, be the first to bear the brunt should solve the facing Changsha bank network financial business development problems, put forward the feasible strategy.In this paper, first introduced in the rapid development of the Internet financial services background, domestic and foreign commercial banks is how to grasp the opportunity to face the challenge, to develop and grow their own network of financial services. Secondly, the development of Changsha bank network financial services are discussed in this paper, to find out the universality and particularity of the problems faced in Changsha bank network financial business development, and analyze the cause of formation. Finally, drawing on the experience of domestic and foreign commercial bank network financial service development, service (customers), from five aspects of technology, product, channel, brand value for Changsha Bank Internet banking business development strategy. Changsha bank financial business development network to forward thinking and the overall layout, to provide our clients with a full range, multi-level, cross regional financial services, to build the Changsha bank financial services network and become "the most to the force, the most intimate, the most reliable" of the characteristics of network financial service brand.