Research On County Network Transition Of Qingxu Branch Of Agricultural Bank Of China Under The Background Of Internet

The basic branches of commercial Banks are the main platforms for providing products and services directly to customers,and also the main battlefields for business development and competition.With the increasingly intensified competition among Banks and the increasingly obvious trend of financial "disintermediation",it is the only choice for Banks to promote the transformation and development of grassroots branches of commercial Banks and actively enhance the core competitiveness of branches.This paper with the examples of qingxu county branch of agricultural bank of the first to the transformation of the branch has five basic network are studied,and the results are related,at the same time,a lot of reading at home and abroad scholars to the transformation of bank branches of the relevant literature and research analysis,also collected the qing xu agricultural bank a lot of background information,and the transformation of the qing xu ABC,exposed the strategic positioning network transformation existence indefinite,unreasonable human resource configuration,process trival,innovation lag issues;Then the internal and external development environment faced by agricultural bank of China qingxu county branch is studied with the five-force competition model.Thirdly,under the background of the rapid development of Internet finance,the transformation and development of grassroots branches of Banks must follow the development path of target setting and innovative design of business forms under the premise of market repositioning.Finally,the author puts forward some safeguard measures,such as organization innovation,technology innovation and human resource optimization.Based on the five forces competition model and other theories,this paper analyzes the specific situation of qingxu agricultural bank and explores a new scheme suitable for the transformation and development of its own branches,which provides a certain reference value for other branches ofagricultural bank of China and also provides a certain reference value for the transformation of peer county branches.