Study On The Development Strategy Of Investment Banking Of ABC Jilin Branch

In recent years, China’s entire banking industry is continuously developing. Eachcommercial bank faces variety of challenges and opportunities during the whole financialindustry’s integration with the world, and they are gradually changing from traditionalbanking into mixed-business banking. Under the circumstances of interest marketing, deposit&loan ratio, gradually increase of cost pressures and limited loan size, commercial banksmake up the gaps of traditional business through expending investment banking to meet thegrowing financial needs of clients, and also seek new profit growth method, which hasbecome the inevitable way towards development.Although ABC is one of the four state-owned joint-stock commercial banks, JilinBranch’s investment banking is relevantly conservative compared with other stationjoint-stock commercial banks due to various reasons, it has made limited contribution forintermediate business income, its business development has been lagged behind. For JilinBranch of ABC, to focus on the development of investment banking will play a great role formeeting clients’ needs, winning good customers, increasing intermediate business incomeand maintaining profit increase. It is also the purpose of this paper.Based on the study of Jilin Branch investment banking, this paper has analyzed thereason for slow development of investment banking from multiple angles like Jilin Branch’sproducts development and internal and external administrative strategies. It also analyzedJilin Branch’s own development direction through comparing the development of investmentbanking of Jilin Branch and other banks; and then made development strategies for JilinBranch through combining creative financial theory, adopting competitive advantage theoryand successful experience of domestic banks and overseas banks. For instance, improvingtop-level design and products creation, providing customer-oriented service for differentcustomers, accelerating transformation of asset management, Opening the consolidatedoperation channel, and strengthening risk prevention and control.During analyzing Jilin Branch’s investment banking, this paper emphasized its currentinvestment banking development and Jilin Province’s economy development. Hoping thispaper will provide some reference for Jilin Branch’s investment in response to current fierce competition in market, and for achieving rapid business development.