Research On The Development Countermeasures Of Investment Banking Business Of JS Bank In M ??Province

As in recent years, the economy is in a downward cycle, and due to the marketization of interest rate, financial disintermediation, non-performing loans rebound factors, traditional business profit space in commercial banks is more and more narrow. To conform to the trend of the times, it is in proper meantime to look for new profit growth point and develop investment banking.For the banking business situation of JS bank in M province, based on the theory of commercial bank and investment bank theory, the paper analyzes the representatives from the status of commercial banks to develop investment banking business at home and abroad, and the implementation situation of investment banking business. The paper applies SWOT analysis method to the analysis of opportunities and challenges in the banking business, the existence of advantages and disadvantages, and brief contrast analysis local investment banking's main rival Bank N, points out the shortcomings of itself.According to the current situation business development of JS bank in M province, combined with the actual economic development situation of M province, and based on the reference to domestic and foreign commercial banks in developing investment banking business ideas, ways and experience, the paper propose the business development target and location of JS bank in M province (In 2016, JS bank investment banking business are aimed to achieve "three improvements, Three Guarantees" target, to match with the investment bank's market position of JS bank, asset size and the number of customers. Namely:"investment banking business in the local market share has improved to ensure realizing maintain the second and fight the first; investment bank lines of KPI appraisal in the JS bank investment bank lines of ranking has improved, make sure to enter the top three in JS banks; investment banking received in JS Bank of public line contribution degree has improved, ensure that contribute to reach more than 60%.), The general idea is the development of customer-centric, innovative products, providing customers with differentiated, personalized services, and investment banking by the provider of interactive vote to investment banks-led transformation; countermeasures development are:to develop the economic capital occupies the lower high rate of return of investment bank products for the idea; M in the capital and its economically developed urban development and local government participation banks have JS good at investment bank products; perfect JS Bank investment banking business organization, performance evaluation mechanism, personnel training model to enhance the investment bank employees quality and ability; rational allocation of assets, innovation and investment banking products, improve market adaptability and risk control ability; strengthen the close cooperation with JS Bank of China branches in other investment bank financial institutions, local financial regulators, foreign investment banks institutions of achieve M Province JS Bank to shift funds from the capital provider organizers severely asset management to asset-light operations shift from trading assets to assets held type transformation, from the money market to rely on money and capital market portfolio shift from financing mainly to the combination of financing and financial wisdom shift from mainly to the domestic market based on the domestic and international market changes.