How To Use The Integral Management For Effective Marketing Of The Group’s Customers

With the advent of the3G era, the communications market, the competition is bound to evolve into anumber of operators to compete on a full-service, fixed network operators is bound to use the advantages ofits business group customers, bundled multi-service cross to seizemarket, the tariff policy of the loose willmake the basic telecom business increasingly intense price competition, Loose will make the basic telecombusiness of the tariff policy of price competition is increasingly fierce competition in this full-service era,the contention of the Group’s customer market focus, effective customer retention has become a priority,the stability of the Group’s customers within the Groupcritical to the stability of the end of individualmobile users and2G to3G, a smooth transition, the corporate customer market is an important source offuture revenue growth and new profit area, in a full-service increasingly fierce competitive environment,customer retention and miningGSP maintain means one of the focus of competition; presented terminal andbusiness is the gradual loss of appeal to customers, extensive, random customer relationship managementhas been unable to adapt to the requirements of precision marketing. The search for effective group meansof customer retention has become a priority.As early as2002, the mobile companies in the personal market, has introduced the concept of integralmanagement of nearly10years of operation, the integral management of individual customers becomelong-term ties with customers to build closer ties, is the only judge of customer value (customercontribution and loyalty). basis; by points accumulated and feedback-rich culture of the brand, highlightsthe brand identity customers to enjoy the many value-added services provided by the mobile services valuedominance, stimulate the design of services and business is the only way by the customer themselves canplay more to spend more, spend more "tool to guide or stimulate consumer spending in the group market toestablish a reasonable and effective integration plan is imminent.The Shihezi Mobile, for example, the theory and analysis methods based on qualitative andquantitative analysis, the health legislation of new corporate clients integral management model system, therational use of the cost of resources, improve service levels, marketing efforts of the whole group ofcustomersquantitative, rationalization, and ultimately the entire integral management system of promotionand application of the mobile industry in Xinjiang.