Analysis Of Huailai County Grape Industry SWOT

Huailai county is located in the northwest of Hebei Province, east of Beijing, west of inner mongolia and shanxi provice, which is traffic hub of part west of china to Beijing andTianjin. Huailai county is the famous for grape producing in China,has four distinct seasons, sufficient sunlight, rain and heat in the same quarter,large temperature difference between day and night climate characteristics. At present, Huailai County grape planting area of250000mu, of which140000acres of wine grapes, grape70000Mu and40000mu of freshwine and grape.Grape production reached150000tons, Wine processing enterprises reached33, Wine processing capacity of150000tons, the output value reached4000000000yuan. Grape plant covering16county towns,150villages,42000households, farmers per capita net income of grape producing area is in above8000yuan,Grape industry has become the most valuable local industry,whlie the county26%of revenue comes from this industry. Huailai County wine industry has been a pillar industry of the local economy, its future development is not only related to the economic development of Huailai County, and Huailai county affects the vital interests of farmers and the local social stability etc. But in recentyears the development of Huailai grape industry has encountered the bottleneckstage, aiming at the development of grape industry in Huailai County grape quality decline, high costof farmers planting; excessive dependence on traditional cultivation mode; the industrial structure is not reasonable; grape planting base construction is lagging behind, farmers and the base connection is no longer closely and grape cultivation problems such as small scale proceed with the investigation and study. Based on a large number of related literature,the research work on the Huailai County grape farmers, Wine leading enterprises, university professors and related government agencies were investigated by questionnaire and interview. Using SWOT analysis method,analyzes the grape industry in Huailai County of the internal and external environment, analysis of the superior the natural conditions and futuredevelopment of Huailai County grape industry; location advantages, the internal and external traffic developed; the development of grape industrialization scale,with well-known enterprises; the power of science and technology support function is remarkable, exchanging in formation and technology between huailai county and university and cultivation has a longhistory with rich experience and other advantages, and disadvantages of its existence and development the Wine production potential; factors of local government policy support andother favorable opportunity and import a lot of Wine intensified competition in the future; the grape planting area in China’s competition threat factors. At the same time, the EFE and IFE matrix by using the correlation analysis, combined with quantitative and alysis methods to the macro and micro environment of the development of a more comprehensive analysis, in order to make competition corresponding strategic choice, and put forward the traditional planting mode, improve fruit quality changes, accelerate the grape industry to improve the industry chain, to accelerate the pace of base construction, the consummation benefit joint mechanism, strengthening science and technology supporting role, strengthen grass-roots staff feasibility counter measures.