Study On Exploitation Of Festival Tourism In Shaowu

As one of the local tourism economy forms,the gradual rising Tourism festivals has been a concern since the reform and opening up of China. Which plays an important role in the local economy, as well as the social construction and local image-building. Cultural forces generated by the festival is becoming the core of China’s soft power at place. Today Festival tourism development in relatively mature, how to stage the festival highlights the characteristics of mining resources, absorb the lessons of their predecessors, do local festivals tourism development has a lot of scholars to explore, but they are resolved in the context of large areas of mature successful mechanism tourism festival, for the scope of the county economy is still relatively small. In this paper, based on Shaowu cultural resources survey in the perspective of the festival resource evaluation, sort out and analysis the festivals resources to do the qualitative evaluation, comprehensive literature, expert consultation to build evaluation system for quantitative evaluation, combined the development status and issues of Shaowu festival tourism, propose appropriate countermeasures and suggestions, provide the basis for our county festivals to explore the development of tourism resources issues.Firstly, Resolve the theories of festival tourism related, propose that festival tourism is a combination of all kinds of comprehensive cultural tourism activities planned by tourist destination made according to the actual situation of its resources,use of traditional festivals and festivals of various substances intangible cultural resources. Then analyzed the development status of Shaowu travelling and festival tourism development and problems, come out that Shaowu current tourism development is in good shape, and has large space potential, but the market needs further development, and further enrich the product. The main problems of Festival Tourism development are that the development depth and breadth of traditional festivals Tourism resources is still not enough; festival tourism activities are lack of innovation culture;lack of traditional festivals tourism practitioners’guidance and planning; spatial imbalance;lack of well-known festivals; Project Management fragmentation;marketing guidance is limited;the overall construction of the tourism environment is still in its infancy. Then do Shaowu festivals resources for qualitative and quantitative evaluation, the results showed that the amount of Shaowu festival tourism resources is relatively uniform, and the quality has the relative concentration level and greater transformation initiative. Most of the existing level of resources is not high, and the resources lack of reflecting the tourism value. From the resource endowment, Shaowu festivals tourism resources have rich cultural heritages, especially in the festival as well as local celebrity culture or religion beliefs related festival, can focus on developing as grabing wine festival and Zhang San Feng or other cultural resources; From the view of geographical point, Shaowu remote festival tourism infrastructure development towns exist, supporting implementation issues. Finally, from four areas include mining and the protection of traditional cultural festival, folk festival depth development of tourism products, to create collaborative environment and sustainable development to promot innovative countermeasures of festival tourism developing.