The Research Of Festival Tourism Resources Integration In Xinjiang

Xinjiang is the region that is very rich in tourism resources. In recent years, withthe development of the tourism festival, the driving effects of festival tourism hasbeen widely attention, more and more areas began to organize festival tourismactivities. In2009, Xinjiang held a series of festival tourism activities, then Xinjiangtourism festivals is the development by leaps and bounds. With the enlargement ofthe festival activities held in and a surge of number’s festival activities was hold,more and more problems has exposed, those problems affect the further developmentof festival tourism in Xinjiang.This article uses the literature method to collect related information，based onintroduce and describe its characteristics of the festival tourism resources inXinjiang,from the advantages for development and the problems at present of festivaltourism in Xinjiang, Analyzing the development of the festival tourism inXinjiang;Secondly, from the demand and supply of festival market Analyzing themarket formation mechanism of Xinjiang’s festival tourism, Elaborated objectivelythe necessity of resource integration of the festival tourism in Xinjiang at present; Onthe basis of combining previous research results,use Delphi method, AHP methodto construct the evaluation index system of affecting the development of festivaltourism in Xinjiang, Through the establishment of evaluation system, found the keyfactors affecting the development of festival tourism in Xinjiang; Finally, to find outthe key factors as the starting point, mainly from the aspects of festival tourismproducts to discusses the integration of tourism resources in Xinjiang, and putforward some strategies to integration it.This article in some sense played a guidingsignificance to the development of festival tourism in Xinjiang, it has importanttheoretical significance and practical significance. The main conclusions are as follows:(1) festival tourism resources and infrastructure construction are accounted formore weight in the first place and second place for the development of festivaltourism in Xinjiang,are the important factors affecting the development of festivaltourism in Xinjiang.(2) Based on the weight of factors in the evaluation index system of festivaltourism in Xinjiang analysis: festival tourism festivals of the integration of tourismresources in Xinjiang should be from the product, market, traffic and managing thesefour aspects.