Enterprises To Deal With The "Neighbor Network Public Opinion Research Management To Avoid Conflict"

The economic society of our country is now in the stage of upgrading transformation period, from the industrial society gradually transition to the information society. At the same time, the information in the promotion of economic development, social progress, also increased the unstable factors in the society."Modernization breeds growth, but."Modernization breeds growth, but the process is infested with conflict". Some enterprises because of easy to cause a series of negative effects of the nature and the development process, such as not to circumvent the timely and effective, easy to cause the people a strong NIMBY, confrontation with the practical action NIMBY construction and development of the enterprise. According to the "Chinese Internet Network Information Center released the report"(thirty-third),"by the end of2013, Chinese Internet users exceeded6billion, including through mobile phone Internet users accounted for80%; mobile phone users more than billion, a total of18.44million domestic domain name, web site nearly400ten thousand." The rise of the Internet, the number of Internet users grow with each passing day, the rapid development of the Internet, and become the expression way of the public social conditions and public opinion and incite, brewing discontent space. General Secretary Xi Jinping presided over the first meeting of the central network security and information leading group points out,"do the public opinion on the net work is a long-term task, to innovation to improve online publicity, the use of network propagation, brings honor to the main melody, stimulate the positive energy, vigorously cultivate and Practice the socialist core values, a good grasp of the Internet public opinion guidance time, degree, efficiency, make the network space clear up." Network public opinion NIMBY conflict is a special form of public opinion, is the prominent reflection of various social contradictions and hot issues of accumulation. From the network public opinion NIMBY conflicts, rapid development, its influence is big, serious consequences. So that any problems of the enterprise may be infinite zoom, the butterfly effect and the chain reaction caused the enterprise crisis, enterprises an incident or even micro events caused by huge crisis of network public opinion focus, divergence, amplification, resonance effect. Some enterprise emergency after network spread form effect polymerization powerful, directly affect the enterprise development and survival. How to effectively manage the neighbor network public opinion to avoid conflict events is that some enterprises can not avoid the problem.This paper mainly uses case comparison study method, literature method, analysis method. First, access to the field of related disciplines including sociology, psychology, management science and other literature, reading about the NIMBY conflict and the network public opinion research and related research in the field of books and periodicals, the case of network public opinion and avoid conflict events in recent years occurred in specimens of adjacent is analyzed, in order to get reference and inspiration.The full text is divided into five chaptersThe first chapter, introduction, mainly elaborates the countermeasures to avoid the conflict management of the network public opinion in the neighbor of the research background and significance of research methods and research significance.The second chapter, the definition of the concept of network public opinion and the NIMBY conflicts, analyzes the characteristics and the law of development of Internet public opinion and the NIMBY conflict. And try to find out the internal relationship between them, summed up the management of the network public opinion in the treatment of NIMBY conflict in the role of.The third chapter, case analysis, analyzes the typical cases in recent years domestic enterprises adjacent to avoid conflict, from the perspective of network public opinion, the disposal of the emergence of NIMBY conflict problem in.The fourth chapter explains the different stages, NIMBY conflict:the latent stage, view interaction stage, the protest phase, the continuation phase, the use of "Bullet Theory" and "gatekeeper","agenda setting theory, put forward the countermeasure of the management of the network public opinion.The fifth chapter, the research situation and prospects are summarized.