XX Province Unicom’s Large Customer Marketing Research

China Unicom, one of China’s three major telecom operators, mainly engaged in the project network element, fixed communications, GSMZG and wCDMA3G mobile communications business, has a wealth of network resources and advanced mobile communications network technology " in product quality, price increasing homogenization today, how to maintain the competitive edge in the market position of each communication strategy will focus on business development, current and future market competition in a major customer is the most important in this article, Yongzhou, Hunan branch of China Unicorn’s development overview, the main business and organizational structure, strategy and other aspects of large customers in Yongzhou in Hunan Branch, China Unicom, a detailed analysis of operating conditions, in the collection of statistical information on the use of a large amount of empirical analysis, based on the macro environment, micro environment, Yongzhou, Hunan branch of China Unicom large customer marketing SWOT analysis, pointing out that Yongzhou Hunan Branch of China Unicom to carry out large customer marketing strategy needs to be improved through the analysis of the situation, pointing out the problems, the development of post office in Yongzhou, China Unicom large customer marketing strategy improvement principle, according to continuity, innovation and practical principles, established a large customer marketing strategy improvement plans, mainly from the clear focus on improvement plan "3G-leading innovation and integration strategy " and " focus on business growth, improve efficiency, a third of the world’s "strategic objective, to create a complete account manager, from the big concept, refine target customer market, improve customer service team management, standardize great customer service standards, improve customer marketing control innovative channels and large early warning mechanisms, such large customer marketing model are described, article concludes by implementing XX Province Unicom large customer marketing strategies, and from the system, personnel, financial and technical support to provide protective measures in four areas, and seeks to achieve, in order to maintain operating efficiency XX Province China Unicom, the steady growth of the number of users, effectively expanding the scale, market development capabilities and improve customer service levels..