| China’s "Twelfth five" plan provides a highly favorable conditions for companies economic development in China, as well as a good chance and guarantee for L company. L Company enters the Chinese market since1993, after20years of development; it already has an established presence in China. Its B2B commercial display products, including commercial TV, commercial single display products and LCD splicing display commercial products in hotel industry, real estate industry, the government, transportation industry, energy industry and financial industry, and occupy a certain market share. But due to the complexity of China’s market competition environment, L Company business activities in the Chinese market face competitions from both foreign brands and domestic brands. As one of the world top500foreign investment companies, L Company has high brand awareness, product quality reliable, perfect production companies such as operating system security and perfect the after-sale service system; but at the same time, it is faced with a series of competition and threats. In order to further expand the L company B2B commercial display products in China market marketing ability, expanding market share, and achieved rapid development in China market, where L Company should go? As a result of the macroscopic environment and microcosmic environment under the comprehensive influence, what kind of marketing strategy should L Company use? In order to ensure its marketing strategy and marketing strategy implementation be succeeded, what kind of marketing management strategy should L Company take? How to succeed in the Chinese market and get great progress? In this context, this paper carried out the marketing strategy research of L Company B2B commercial display products in China market. |
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