A Research On Overseas Marketing Strategy Of X Company’s Corrugated POP Display Products

Corrugated display stand is a kind of POP(Point of purchase)display stand,also known as corrugated cardboard POP.It is a new application and attempt to transform paper packaging products into advertising media.The main applications are supermarkets and stores.It is used for product promotion,stimulate and guide consumption and activate the atmosphere of the store.In the past ten years,due to the emphasis on environmental protection at home and abroad,the corrugated display industry has been developed very rapidly,and the export volume of China’s corrugated display has increased year by year.However,in recent years,due to the slow recovery of the global economy,rising domestic raw material prices and rising labor costs,X Company’s export volume has declined slightly.In this complex and volatile marketing environment,X company needs to adjust marketing strategy in time,so as to improve export sales.This thesis takes X company as the research object,which is a small and medium-sized enterprise exporting corrugated POP display products as its main products.Firstly,this thesis introduces the theory of STP and 4Ps marketing mix,then through the sales data analysis in recent years and through the field investigation of all departments,to find out the problems of product,price,promotion and channel in X company’s current marketing,and then combined with STP theory and 4Ps marketing mix theory to sort out and analyze the current marketing problems faced by X company,and finally gave specific suggestions.Such as differentiated quotation,increase online sales and social media sales and so on.The research of this thesis will not only help to enhance the market competitiveness of X company,provide theoretical basis for the development of X company,but also provide some valued information for companies in the same industry...