A Study On The Development Strategies For ABC Electronic Banking Service

With the rapid development of modern computer network technology, Internet technology as the core technology application in the financial field, the bank service extension and greatly improve the efficiency of the financial globalization, functional integration and development trend of further strengthened and banking began to enter a new historical stage of development, electronic banking development stage, the competition between modern bank, also from the bank transfer to the physical net-work electronic banking business competition,"electronic banking" become a fore-front, is now the focus of competition clans commercial Banks.From the electronic banking competition situation at home and abroad, and elec-tronic banking business development situation and trend of current research, and elec-tronic banking business, products of modern commercial bank of electronic business development important significance. Then from the electronic banking business re-search foundation of agricultural bank, electronic banking business development situation and existing problems of business development, agricultural bank of the electronic banking business development strategy, main content as follows:First, electronic banking business is modern commercial bank stability of impor-tant channel, customer to commercial Banks have the effect is vital to the success of the electronic banking business operation, can make the Banks to reduce the depend-ence, expand the physical network bank business channel, rapid upgrade its core competitiveness, and expand the market share, beyond the competitor, Failure of elec-tronic banking operations, not only to the bank risks, and will give a bank pressure losses, the client will face core competitiveness, the risk is eliminated. From the elec-tronic banking basic concepts, characteristics and advantages, etc are analyzed, and the establishment of modern electronic banking competition in banking.Secondly, the rapid development of electronic bank, is not only the bank oppor-tunity, but also to the bank management brought additional risk. Based on the busi-ness of agricultural bank, agricultural bank through electronic banking business, the development situation of agricultural bank electronic banking business analysis of some of the problems.Again, this article from the electronic bank core business of the agriculture bank electronic banking business is studied, by means of SWOT analysis and macro envi-ronment analysis to research the agriculture bank of electronic banking business op-eration condition, combining theoretical analysis study, puts forward the agriculture bank of China electronic banking development expanding type strategic, an accurate grasp is through the electronic banking strategic positioning, achieve business shunt, two is to Establish electronic banking brand, strengthening electronic banking innova- tion, the third is to build a solid marketing system, scale and benefits, and analyses the electronic banking business development of agricultural bank of competitiveness.Finally, this paper through the agriculture bank of China electronic banking in the promotion JinLuo group case analysis, validation of agricultural bank of China electronic banking business development strategy, the feasibility of the electronic banking development strategic measures to establish and application, not only can ef-fectively reduce the operating cost, and can effectively locked high-quality customer, very good performance, but also some problems and the improvement, this is case can give electronic banking business trade, provide practical reference value.