Research On Development Strategies Of Electronic Banking

Following the development of social economy and modern technology, commercial banks have been actively engaging in the research and innovation of financial products. Based on traditional physical banking network, electronic banking business have constantly promoted the development and innovation of bank’s service, operation, sales and marketing, with its outstanding advantages in terms of enhancing customer experience, cost saving, generating efficient results and increasing bank’s core competitiveness, and become a new profit growing business. Currently, the distinguishing features of Qilu Bank’s electronic banking are homogenization of products and services, low transaction volume compared with peers and week competitiveness, therefore, it is of significant importance to analyze and study innovation and development strategy of electronic banking business in order to exploit broader business space and accelerate development speed. A thorough study in this area not only promotes sustainable development of electronic banking, but also boosts Qilu Bank’s core competitiveness.This essay focuses on the development pattern of Qilu Bank’s electronic banking, starting with its current situation, comprehensively analyzes its advantages and disadvantages, and following the Bank’s service philosophy of ’providing service for local economy, specially small and medium enterprises’, the author puts forward suggestions on the patterns of electronic banking’s development, service and innovation to help Qilu Bank expand the business area.