The Study On The Strategies Of Improving Customer Satisfaction Of Handan Mobile

Along with the telecommunication market competition superheating, three majortelecommunications operators have ushered in the era of service economy. ChinaMobile as a communications industry leader, has been the pursuit of customersatisfaction as the purpose of service. This paper from the customer satisfactionstrategy (CS) perspective, through the analysis of the formation and development ofthe satisfaction theory, analysis of Hebei mobile customer satisfaction managementpresent situation and focus on Handan mobile satisfaction management presentsituation analysis, the basis to establish the analysis of Handan mobile customersatisfaction index system and a large number of survey data, the results of customersatisfaction situation analysis study on Determination of short board,, businessprocess of Handan mobile, find out the space to be improved, so as to put forwardcorresponding strategies to enhance customer satisfaction. To effectively improve theHandan mobile, even Hebei mobile customer satisfaction and provide reference tobuild a world-class communications enterprise core competitive advantage. Wethrough the study of customer satisfaction, and better meet the needs of customers,and retain customers, so that the company’s investment utility maximization, thusincreasing the market competitiveness, promoting enterprise sustainable development.