Research On Performance Evaluation Of Supply Chain For Agricultural Products On "Farmer-Supermarket Direct Supply"

With the continuous improvement of agricultural production,agricultural structure has entered into a new stage,the traditional forms of agriculture from production to modern agriculture to agricultural products logistics used. In twenty-first Century, it has risen from the competition between enterprises is the competition between industrial chain,as the first of the of the agricultural industry is no exception, the idea of supply chain are introduced to the field of agricultural products, play a huge advantage in practice, and supply chain management is considered to be an importantscientific method of modern competition, as the times require under such background, the integrated supply chain of agricultural products is the essence of the supermarket and theagricultural products base direct docking and the formation of."Production and development of agriculture super docking"this innovative agricultural products supply chain mode,can increase the income of farmers,use the quality and safety of its sales channels and resourcesprotection of agricultural products supermarket chain, improve the shopping environment, Effective treatment of sales of agricultural products, the corruption, By stable sales prices,to increase the income of farmers. Although the agricultural super docking has a great advantage, but in the actual development process, our country agriculture super docking mode is still in the initial stage, there is a supply chain is not perfect, the maincooperation consciousness is weak, the extensive mode of growth, high circulation cost problems. Establishing a set of agricultural products are suitable for China’s agricultural products supply chain development present situation of agriculture super docking mode under the supply chain performance evaluation system and the use of scientific methods to the analysis of the status quo,to deepen reform of agricultural product supply chain,improve the agricultural products supply chain super docking mode of operation efficiency, the reform of agricultural products system guide enterprises, it has important theoretical value and practical function.This paper uses the DEA and AHPcomprehenseve evaluationmethod are combined,four dimensions of operations,customer service,business development,the quality of agricultural products based on BSC-SCOR analysis,based on the model,established the performance evaluation of agricultural products supply chain of agriculture super docking mode model.Taking Anshan City Agricultral super docking ststus as an example,based on the evaluation system for analysis,obtained the result and suggestion on the optimization management.