International Marketing Strategy Of Tire Mold About Haomai Technology Company

In a good economic environment and under the impetus of the national industrialstructure adjustment, the tire mold industry of China is healthy and rapid development,the level of technology and management ascension into the fast lane, the level ofdesign and manufacture greatly increases, new technologies, new processes, newproducts constantly emerge, in the field of pattern mould manufacturing technologyhas reached the world advanced level, our country tire mold manufacturing alreadyhave the ability of challenging the developed country tire mold manufacturing.With such a good business environment, Shandong Haomai technology co., LTDin tire mold production and sales has made good achievements in recent years, atpresent has become China’s largest manufacturer of tire mold special equipment.Therefore, this article selects Shandong Haomai technology co., LTD as the researchobject, from the domestic export environment, international market environment,industry competition situation analyze the tire mould international market situation,combined with the company overall development goals and the real operatingconditions, finds out the advantages and insufficient, do market positioning accurately,choosing the most appropriate target market; And on this basis, from the productstrategy, pricing strategy, channel strategy, promotion strategy four aspects putforward the appropriate marketing combination strategy, further expand theinternational operation, occupy more international market share, and provide policySuggestions.Therefore, in the face of such a complex international market environment, it isboth an opportunity and challenge for the Chinese tire mold enterprise. Haomaitechnology company wants to be in an impregnable position in the internationalmarket management, that requires more detailed and in-depth segmentation theinternational market, adhering to in high-grade products, competitive prices, high quality products, so as to continuously expand market share and consolidate itsposition in the international market.