Study On The Strategic Marketing Mold Of Weifang Logistics Companies

With the in-depth of China's reform and opening-up and high-speed growth of national economy, China's economy in all aspects of the field is going through tremendous change. After more than a decade of development, the production and processing industry in China has made a considerable progress. As the production capacity improves and the number and type of products increases, however, circulation has been lagging behind the development of China's economic development, to be the constraint called "bottleneck". Logistics companies are the main force of circulation, logistics companies of Weifang in general have shown a situation of small scale, a little market share, services and human resources, weak competitiveness and ability to finance and scattered marketing network and management order. In addition, their own marketing has been lagging behind the idea, and they have ignored the marketing strategy and only limited to the thinking of strategy in terms of marketing planning. To this end, we must think of the outlet of logistics companies of Weifang and how they will face the challenges of competition. Whether there are suitable modes of business operation and marketing for logistics companies of Weifang will be the focus of this paper.In this paper, the basic idea is to, through analysing and comparing the two basic strategic marketing molds of Chinese companies, learning the experience from the successful strategic marketing molds of the domestic and foreign logistics companies and combining the actual marketing of logistics companies of Weifang, propose strategic marketing mold of logistics companies of Weifang.The research technique is analyzing and comparing the more mature strategic marketing molds of current Chinese companies, combining the successful experience of domestic and foreign logistics companies and the actual situation of China's logistics, proposing its target market, discussing in detail the mold, the strategic analysis and the strategy analysis through the combination of the method of game theory analyzing, the method of qualitative analysis and the method of quantitative analysis, and then demonstrating the operation and characteristics of the implementation phase of the mold.Based on the strategic management to modern enterprise, third-party logistics and the theory of supply-chain management, using the method of analysis and strategic cluster screening portfolio and other methods, this paper has analysed the strategy environment and the strategy position of the logistics companies of Weifang, proposed that the logistics companies of Weifang should adopt the expansion strategy of the concentrative management to storage and transportation primarily, formulated the strategic target and specific strategies cluster portfolio, and designed the marketing strategy, the infrastructural facilities, the expansion strategy and other strategic measure of achieving the goal.