Research On The Development Of User-friendly Email Advertising

With the development of network, network advertisement also more and traditional advertising fusion, in today’s society, the network advertisement has everywhere. The e-mail advertising most has the prospects for development, in the e-mail advertising, our advertisers, advertisers and consumers’ role in the mutual conversion, the three main traditional advertising with mail more closely. This paper mainly carries on the analysis of the development of e-mail advertising humanization. The e-mail advertising is relatively young advertising advertising industry, but also the development of relatively slow, encounter more problems, though it has good prospects for development. Before a few years people will almost e-mail ads and spam and do a talk, this is because there is no relevant laws and regulations, constraints, the people do not face up to mail, mail advertising and lack of theoretical research, the people did not take mail advertising right.In this paper, from three aspects, and explains the necessity of email advertisement of human development, human use, beautiful appearance and meet consumer habits, habits, consumer convenience, any technology are people-oriented, regardless of is the classification of email or mail subscription rescind, are mail reflected advertising humanity; humanity is the theme of social development, which should become the main theme of advertising. Any form of advertising to maximize to meet the life and meet the physiological needs, psychological needs and aesthetic needs of people. Advertising is the essence of communication, advertising is the soul of creativity. Advertisement is a kind of embodiment of the human nature; we need to mail advertisement humanistic advertising creative, also need to humanity on the way. The humanization of delivery according to the target audience, daily life, psychological needs, thoughts such arrangement way of advertising. Mail advertisement should pay more attention to the right person at the right time, the right advertising environment, with appropriate forms of advertising on the.This study uses literature review method, survey method, theoretical analysis method, descriptive research method etc.. First, through the form of questionnaire concludes the cognition and attitude to email advertising people. Then the network advertisement simple analysis, and draw some basic email advertising, summarizes its characteristics, especially the communication mode, use a viral marketing mode. Convex advantages mail advertisement showing the necessity of its development. Then discusses the three aspects of mail advertising development of humanity, characteristic of any advertisement has humanized, and mail advertisement is obvious. Study on the characteristics of human nature in the e-mail advertising, is the needs of the consumers, but also the need of social development.