Vision Overseas Consulting Co...Ltd Brand Building Research

Under the background of globalization progressive of international economic and educational development, in order to study communication-based national education cooperation and exchanges were rising year by year. State support for study abroad, implement "support to study, encourage return, freedom of movement," the open-door policy has become a fundamental driving force to study market development; economic strength enhanced to studying the consumer market adds more body. Studying industry prospects seems good, competitors have use of their own advantages to seize the market. With the constant improvement of corporate governance and the development of the study, the government has gradually realized that the product itself is easy to be out of the market, but with the strength of the brand can be enduring companies are in fierce competition in the market. Thus, competition in the study become to competition stage gradually changing from the primary stage of price competition to brand.In recent years, brand building is important in the process of studying the development of the service industry. The main reason for the study service industry has to offer products with intangible and different tangible products, consumers can not fully understand and feel the live show by the consumer product experience, but in the process of consumption can intangible product inspection and evaluation. So study intermediary become brands in the industry, the brand is strong competition in the sustainability of a powerful weapon, provide consumers identify and select the logo.Starting from the overall competitiveness of the state of the study industry, illustrates the brand strategy development is of great significance to business survival. This analysis is based on the principles of management, to QT study abroad Consulting Ltd. for the study of enterprise macro environmental factors, external environmental factors, internal environmental factors detailed analysis of three aspects, finishing clear survival of the enterprise environment and conditions, and summed up the factors in the development of corporate brand building existed unfavorable aspects. Then combine the corporate status quo, a clear strategic objectives and principles of corporate brand building strategy, using BCG matrix and SWOT matrix analysis,to QT company’s competitive mode brand building strategy development were positive, detailing the company’s strengths, weaknesses, opportunities, threats and other conditions of factors to arrive on corporate brand building approach to development.According layers of analysis results for the future development of QT corporate brand building made specific implementation strategies. Including the development of specialty products, enhance service, adjust marketing strategies, organizational restructuring and culture, brand building content and other aspects of sustainability.Finally, a summary of the entire study, the study raised the expectations of the existence of the defect and the next study.